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The go-to agency for data-informed decision making

General Dataworks is a data analytics consultancy helping SMEs in the UAE and GCC turn their business data into action.

Our services

Data strategy & consulting

A structured approach to what your data should be doing

Data maturity assessmentsTechnology and platform advisoryROI and business case development

We assess your current data infrastructure, identify where analysis is weak or absent, and design a strategy that addresses the gaps in order of commercial impact. The output is a specific, sequenced plan: which capabilities to build first, which tools fit your current scale, and how to structure the data function so it serves the business.

Business intelligence & reporting

See your business performance at a glance

Dashboard design and developmentKPI framework developmentAutomated reporting solutionsLeadership and board reporting

We build intuitive dashboards and automated reporting systems that give you and your team instant access to the metrics that matter. Our solutions bring together data from all your platforms into one clear view, updating automatically so you're always working with current information.

You'll have confidence in your numbers and spend less time creating reports and more time acting on what they tell you. Whether that's spotting trends, catching issues early, or identifying your biggest opportunities for growth.

Web & digital Analytics

Unlock the full potential of your digital experiences

Analytics platform implementationTag management and tracking setupConversion rate optimisation analysisUser behaviour analysisFunnel and path analysisE-commerce analyticsProduct analyticsPrivacy-compliant tracking solutions

Your website and apps generate massive amounts of valuable data, but standard reports only scratch the surface. We implement comprehensive digital analytics that reveals how visitors actually use your digital properties, what drives conversions, and where you're losing potential customers.

From setting up proper tracking to creating custom analyses of user behaviour, we help you optimise every aspect of the digital experience. You'll understand not just what pages people visit, but why they convert or leave, enabling you to make targeted improvements that directly impact your bottom line.

AI brand visibility tracking

Understand how AI assistants recommend your brand

Millions of people now skip Google and ask ChatGPT, Perplexity, or Claude for recommendations instead. When someone asks "What's the best option for X?", does your brand get mentioned? And if it does, are you first on the list or buried at the bottom?

We help you track what AI assistants say about your brand across relevant queries. You'll see your visibility scores, compare your share of voice against competitors, and find the gaps where others appear but you don't. It's the insight you need to stay visible in the fastest-growing discovery channel.

Ready for a call?

Let's discuss how a data-driven approach can take your business to the next level.